If you're a startup founder, you probably know that company culture is important. But what you may not realize is just how much your own personality can shape the culture of your company.
I'm Marc von Brockdorff. Co-founder of Hotjar, angel investor, engineering leader and SaaS entrepreneur. I'm sharing short & practical lessons for founders or leaders of early-stage SaaS startups.
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The Role of Founders in Shaping Company Culture
Contrary to popular belief, Product and Engineering do, in fact, share the same goals
I'll start with a warning: this is a very contentious topic. Let's talk about a typical scenario: A Product Manager or Product Owner is hired to help a team move towards a vision. They do so
Help your team understand that we live in an imperfect world
If you’ve ever been involved in building or leading a company, you will know that what you plan is very rarely what actually happens. Throughout your startup journey, you are going to encounter many random obstacles that will impede your plans.
Execute big changes more effectively by becoming a storyteller
If you want to implement change successfully, you need to build a narrative – a story, a justification, for why these changes are happening, and why they’re happening now.
Building a successful product is only the beginning of your startup journey
You need to understand that you are ultimately building and running a business. A real business that serves real customers, makes real money and pays taxes just like any other brick-and-mortar business.
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